In the ‘burbs with Suburban Jungle Strategist PAMELA GOLDMAN!​​​

This Bay Area mom of two didn’t just leave the city for the suburbs, she also made the leap from East Coast to West Coast—and she’s never looked back.MEET PAMELA GOLDMAN, San Francisco Strategist for Suburban Jungle!   COLLEGEUniversity of Pennsylvania in Philadelphia  FIRST REAL JOBThe Limited clothing store MOST RECENT JOB BEFORE SUBURBAN JUNGLECommercial Real Estate Lawyer  WHAT SHE APPLIES FROM HER PREVIOUS CAREER TO HER WORK WITH SUBURBAN JUNGLE“The ability to understand what a client really needs and wants. In negotiating contracts you can't always get everything you want, just like a house hunt, but the key is focusing on what is really important.”  WHAT SHE LOVES MOST ABOUT WORKING AT SUBURBAN JUNGLE“Calls with clients! As a lawyer I spent most of my day in front of a computer writing and reading contracts. It could get lonely!”  WHAT SHE LOVES MOST ABOUT WORKING WITH SUBURBAN JUNGLE FAMILIES“I love helping families find their forever town!”  ABOUT HER FAMILYPamela’s husband Dan works in private equity for a real estate fund. He’s an avid runner and hiker. Her son Noah (7) loves art, building with blocks and Legos and is a big fan of parkour and the beach. Her younger son Justin (4) is also a big beach-goer and builder, who loves books and reading.             WHERE SHE MOVED FROMNew York City—Manhattan, specifically.  WHERE SHE CALLS HOMETiburon, California  WHEN IT ALL HAPPENEDPamela and her family moved cross-country in the summer of 2013             WHY SHE CHOSE TIBURON“The proximity to San Francisco and the water, the beauty of the area and access to running, biking and hiking trails were all big reasons behind choosing Tiburon.”  WHAT SHE’D TELL CITY FAMILIES CONSIDERING MAKING A MOVE“As your kids get older and are going to activities and friends’ houses, you’ll discover that living within walking distance to coffee shops and restaurants might not be as important as you thought...”  WHY SHE WORKS FOR SUBURBAN JUNGLE“I love helping families realize that a town is more than the commute and school scores.  What if everyone in the town is obsessed with sports but your son hates sports and your husband hates watching sports? Or, what if most of the moms don't work and are always volunteering in the schools? Do you see that as a plus, that there's so much help in the school, or would you feel guilty that you can't help as much? Is the community environmentally conscious?   I want my clients to think about all the intangibles and focus on what is important to them and what would really bother them. Nothing is perfect, but assuming the commute, house prices and schools are within your comfort zone, it's about asking the right questions so you can determine what can you live with and what will drive you crazy.  I've lived this move to the ‘burbs after thinking we would never move, so I know that the intangibles can really add up.”               Suburban Jungle is an award-winning firm that specializes in moving families from urban to suburban. The company’s innovative “town first” approach helps buyers find the right suburb for their family based on personality and lifestyle, not just the house. Services are FREE and fully customized to each family and their unique journey. To learn more and to connect with a Suburbs Strategist, and find the place your family truly fits in visit and click GET STARTED.​

An Innovative Approach for a Modern Mom Workforce

Suburban Jungle delivers a better balance for its fast-growing team. The end result? SUCCESS. Recently, IBM announced a desire to bring its employees more “shoulder to shoulder” by unifying them under one roof—or, more specifically, under six offices scattered across the country. The only challenge? Much of their marketing team has been working remotely or in more local offices for years, and this recent development isn’t sitting well with most team members. Some, now, have to figure out a new balance, while others need to literally uproot their lives and move closer to their soon-to-be designated departmental headquarters.  Either way, this realignment is causing an uproar, not just with impacted employees and their families but, also, with the tech and innovation community as a whole. How could a company like IBM fail to see the innovation that surrounds—innovation that makes remote teams possible and, if managed properly, successful?  And IBM isn’t the only company working through the face time vs. remote debate. As more and more working parents—and working people—try to strike a balance between all of the demands chipping away at their increasingly limited time, many wind up searching for alternatives. Thanks to the internet and all that comes with, remote work often pops to the top of those deep dives.   A Modern Mom-Driven Approach It’s something that, since day one, has been at the core of the Suburban Jungle experience. With a constant eye on innovation, Suburban Jungle has always been in-tune with the needs of both the marketplace and the internal stakeholders—the employees, freelancers and industry experts who have helped catapult the brand ahead. The team, explains founder and president Alison Bernstein, that’s entirely mom-driven. The Suburban Jungle team includes hundreds of employees who are, for the most part, moms. As she explained to The Huffington Post, “I am passionate about giving moms jobs,” because, for Alison, it isn’t about the office or the face time. It’s about getting the job done—and being able to strike that critical balance as a result. As she explained, “I’m not about office or face time, so if you have a ballet recital—go and enjoy your children! I don’t care if your report is done at 2 pm or 2 am—as long as it get done.”  It’s a powerful approach that goes a long way in both hiring and retaining a strong, high performing staff. “Working for an innovative entrepreneurial firm like Suburban Jungle is incredible,” says Robin Hoberman, New York City Strategist with Suburban Jungle. “We have the ‘work all the time’ mentality, but on your terms—it’s truly incredible.” Adds San Francisco Strategist Pamela Goldman, “Having control over my time yet being able to get what I need done at any point in time within the 24/7 cycle is truly something amazing for not just myself but for my family. Having my kids see me work so hard, yet being there for them when they get off the bus can never be replaced. Working at Suburban Jungle is, hands down, the best of both worlds.”   Creating Culture & ConsistencyDespite lacking consistent face time and in-office interactions, the Suburban Jungle team works closely with one another, in departments and divisions spanning client services, strategy, business development, marketing, social media and more. Through regularly-scheduled conference, impromptu check-ins, weekly status reporting and occasional office get-togethers, Suburban Jungle staffers manage both the day-to-day and big picture needs of the organization, pooling their collective talents and professional experiences to drive the company forward. It’s a system that works for the entire team, and a system that’s proven to be Suburban Jungle’s “secret sauce” since its launch. “I come from a corporate background with a culture of face time,” explains Director of Chicago strategy Heather Jagher. “The founder of Suburban Jungle has four young children and came from a similar background—investment banking. It’s clear that she seeks out individuals who push themselves—people who don’t need to be pushed to get the job done. Her philosophy on pushing yourself and the entrepreneurial team spirit she creates at Suburban Jungle is something that makes me want to work hard, and makes me very passionate about what I do and where I work.”   Committed to Success on All FrontsAs Suburban Jungle continues to staff up, Alison and her team will continue to look for moms (and dads!) who fit the bill and are looking for a better work/life balance—something Suburban Jungle delivers. Jokes Alison, “I don’t need to babysit my workers—I have enough kids!” Instead, she’s in search of “people who are driven. That’s not something you can teach. I believe in family first and respect employees time. I understand that everyone needs to be there for their kids and feel fulfilled both professionally and personally. At different times in the day and life cycle, the balance can shift.”   Suburban Jungle continues to grow and, today, has offices in New York, Boston, Chicago, San Francisco, LA and Dallas. But, despite the company’s ongoing evolution and increasing scale, Alison remains committed to this modern work approach. “I built Suburban Jungle on this foundation,” says Alison. “No guilt. No true balancing act. Just do.” And looking at the company’s success, it’s clear her team is truly DOING every single day.   Suburban Jungle is an award-winning firm that specializes in moving families from urban to suburban. The company’s innovative “town first” approach helps buyers find the right suburb for their family based on personality and lifestyle, not just the house. Services are FREE and fully customized to each family and their unique journey. To learn more and to connect with a Suburbs Strategist, and find the place your family truly fits in visit and click GET STARTED. ​

Is This City NOT So Kid-Frienldy Anymore?

While tons of families move from urban to suburban because of their school-age or soon-to-be-school-age kids, tons also opt to stay in the city and raise their brood. And, hands down, the ones who stick it out in the city tend to think that’s the best place to bring up baby—which we totally get! The city’s got culture, amazing restaurants, diverse neighborhoods, A+ schools, loads of classes—the list goes on and on. For urban parents, the city is where it’s at—the ultimate playground for kids of all ages. Or is it? The New York Times recently published an article that’s been driving lots of chatter recently. That article? San Francisco Asks: Where Have All the Children Gone? a look at the changing landscape of The Golden City—specifically, that birth rates are way down and kids aren’t as common a sight within city limits. From The New York Times: “A few generations ago, before the technology boom transformed San Francisco and sent housing costs soaring, the city was alive with children and families. Today it has the lowest percentage of children of any of the largest 100 cities in America, according to census data, causing some here to raise an alarm.”  And San Francisco’s not alone. From where we sit, many more families are making the move to suburbia post-kid. Maybe it’s the more recent economic upswings that’s giving parents the flexibility to get up and get out, or maybe millennial parents favor the ‘burbs more than their Gen X counterparts did. Maybe, even, it’s the fact that many city amenities and activities—classes, workout studios, restaurants and shops, for starters—are moving to suburbia, too, easing the transition for many hopelessly devoted urbanites. But, no matter the reason, the promise of suburban living seems to be even more appealing to city families than it was even a few years ago.In San Francisco, specifically, it seems to be a host of factors. The median home purchase price in the city is hovering just under $1.2 million, and school admissions are some of the most competitive and most headache-inducing anywhere. One mom cited in The New York Times piece sent applications to 14 public schools when her daughter was entering kindergarten…but was placed in none of her top 14. She opted for private school, straining the family’s time and budget—and she’s certainly not alone.Our take? There’s no one “right” answer—every family out there is totally different with different expectations, different needs and different lifestyles. But if the pressures and the prices in the city are starting to feel more it’s a burden than it’s the best, it might be time to consider life outside—life in suburbia. With dozens or even hundreds of commutable towns outside of New York, San Francisco, Chicago, LA and Boston, there’s truly a ‘burb for every family. Your job? To find the one that fits your unique crew. Because when it’s time to go it’s time to go—and if you’re feeling the same crunch these families are, you could be fast approaching that point.   Read the full New York Times article click here. To find the suburb that fits your family, click here and complete our interactive questionnaire.​

Suburban Jungle Shares Its Town-first Approach With The Boston Moms Blog​

Countless families leave Boston for the ‘burbs each year. But, for many, the focus of their suburban search seems to be more bedrooms and bathrooms than the town itself. Sure, you want an amazing house for you and your family, but you also want to balance finding a suburb that fits your family, your day-to-day needs and your lifestyle. And that’s exactly what we shared with the Boston Moms Blog this week. From the  Boston Moms:“When it comes to moving from the city to the suburbs, many families focus on one thing: THE HOUSE. And that makes sense—finding a great house for your brood is incredibly important. It is, after all, where you’re going to make memories for years if not a lifetime—where you’ll celebrate holidays, milestones and mark endless moments.But here’s the thing—it’s not the be all, end all. Yes, you read that right. Where you live is unbelievably important—but that where is so much bigger than just the house. Because, as any suburban family will tell you, the neighborhood is what matters most. Finding a community that’s totally in-step with your crew and their lifestyle is essential to truly feeling at home now and in the future.And that’s exactly where Suburban Jungle comes in. This New York City-based firm has helped countless families moving from the city to suburbia. And, on the heels of their massive success in NYC, the company has expanded to include San Francisco, LA, Chicago and, now, Boston—and city families are definitely taking notice.”Click here to check out the full Boston Moms Blog post. And to figure out what town truly fits your family, click here and get your complimentary suburbs strategy session!

The Full House Home Gets the Best Buyer EVER​

If you’re a 30something Bay Area buyer, we’ve got some bad news for you: your dream home just went off the market. The good news? That dream home (the Full House home, of course) went to the best buyer you can imagine. The best buyer who isn’t YOU, of course…That house? The iconic Lower Pacific Heights property that the Tanner family “lived in” on the hit show Full House.This Painted Lady was prominently featured in the opening credits and throughout many episodes, giving viewers from coast to coast a peek into an idyllic 80s and 90s childhood in trendsetting San Francisco. The house hit the market in May with a $4.15 million ask, with millions left wondering what would happen to this childhood fave.So who eventually scooped up the property? The perfect buyer. Jeff Franklin, Full House’s creator, bought the house this fall and, immediately, painted the door back to its iconic red. With the keys in hand, Franklin is planning to renovate the interior to match the show (which was filmed on a soundstage) and, ultimately, will turn it into a destination for fans. And he won’t need much help—Franklin tells The Hollywood Reporter, “There are probably 250 fans per day that show up and take a picture in front of it.”While you may have missed out on your chance to own a piece of your childhood, under Franklin’s ownership it sounds like there’s going to be tons of opportunities to get up close and personal with the Tanners. We’ll be waiting!To figure out which town truly fits your family, click here and get your complimentary suburbs strategy session.​

The Salary You REALLY Need To Buy​

CNN recently released its popular roundup of the salaries buyers need to purchase a home in a host of top markets—including many Suburban Jungle hotspots.  The verdict? You need to make $152,173 per year to buy in San Francisco, and just over $85,000 to buy in New York City. In Boston, that figure lands at $86,054, while in Chicago it’s right over $62,000. And if you’re planning to purchase in LA? You’ll need to crack six figures according to CNN—the minimum salary needed is $100,147.While we aren’t saying these figures aren’t true, it’s important to take roundups like these with a grain of salt. In Manhattan, for example, the median home sale price hit $1.15 million this year. In Brooklyn it’s better, but not lowby any means. The median in that sought-after borough is $769,000, which will get you something under 1,100-square feet.CNN’s chart, though, lists the median NYC home price as just under $400,000—definitely a lot lower than the average purchase prices in these two popular boroughs. Factoring in the Bronx, Queens and Staten Island, the price does dip considerably.But, that said, it’s a little misleading. If you’re planning to buy in New York City and are focused on Manhattan, Brooklyn or even parts of Queens and the Bronx, $400,000 isn’t going to get you very much. This recent post from showed what a buyer can get for $400,000 throughout the city. The net net? You’re likely looking at a one-bedroom if you plan to be in Manhattan, Harlem and parts of Brooklyn. If you’re open to spots like St. Alban’s in Queens, Washington Heights, Staten Island Sunset Park and Jackson Heights, you may be able to squeak a two-bedroom for your family. And that’s a big maybe.So what do you really need to buy? Just to crack the average Manhattan purchase price, you’re going to need closer to $200,000 in annual household earnings per year with little or no debt and solid credit. Impossible? Nope. But much more than the $85,488 on CNN’s roundup.It’s a big reason many families ultimately decide to make the leap from urban to suburban. While it’s tough to find the right home in the city for these “averages,” it’s much easier in suburbia. Not to mention, you’ll get tons more space no matter what you buy. For example, the average home sale price in Port Washington—a hot NYC suburb—is just under $800,000, which gets you over 1,600-square feet. The difference is pretty staggering.Our advice? Whether you’re considering staying in the city or heading to suburbia, take an honest look at your income and your finances, then compare and contrast to what’s really in the market—and what you could realistically see yourself and your family calling “home.” The right community and the right house is out there—now all you have to do is find it. Good luck!To figure out which town truly fits your family, click here and get your complimentary suburbs strategy session.


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